How to know if a product is genuine or fake? Counterfeits are products that look exactly like a copy of the original. Sometimes they are even referred to as knock-offs. From handbags to pharmaceuticals, counterfeits are prevalent in every industry.Across the world, this is illegal. Experts agree that this problem is very enormous. There should be a way of verifying whether the product is genuine or not. It can be solved by embedding some kind of tracing material or authentication material. Some biosensors could be embedded into products and traced to verify product authenticity. These are called anti-counterfeit packaging technologies.
Why is it important?
Counterfeiting represents a serious issue. People want to buy products, but they don’t want to authenticate them before buying them. By engaging consumers in this authentication journey through their phones, they will not authenticate with the brand but will learn more about it. Visible codes are an important part of this.The consumer likely knows that they are buying a counterfeit brand.The consumer likely knows that they are buying a counterfeit brand. This is not causing anyone harm when they are buying a handbag for instance. But this statement can’t be held for cosmetics or pharmaceuticals. All these kinds of markets are really risky and the brand needs to be protected. Sometimes the counterfeiter sells it at a relatively high price because they are using another brand’s name. There is an economic impact of 2.8 trillion dollars because of these products.
The anti counterfeit packaging technologies differ from one product to another. There is no one size fits all approach here. The more layers of brand protection that are added the better the consumer will be. The QR codes and the packaging play a vital role in anti-counterfeit. The packaging alone can let the consumer know that the product is not genuine.